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Under the background of rapid social and economic development, China's small and medium-sized enterprises (SMEs) have also achieved remarkable development, accounting for a huge proportion, and playing an important role in promoting national economic development and solving employment problems. In the current information and digital era, small and medium-sized enterprises face both opportunities and challenges. In order to further adapt to the development of digital era, the traditional business model that small and medium-sized enterprises have been using for a long time urgently needs to be reformed, and their own marketing strategies should be actively innovated. In the increasingly fierce market competition, there are still some problems in the marketing work of small and medium-sized enterprises, such as the lack of a perfect marketing management system, the lack of innovative marketing talents, old and single marketing means, ignoring different levels of customer satisfaction and so on. Based on this, this paper studies the changes of marketing strategies of small and medium-sized enterprises in the digital age, analyzes the existing problems, and puts forward effective strategies for changing marketing strategies.
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